started as a concept, then became a topic of discussion and then
an actual cattle shown. Twenty-one years later, the Simmental/Simbrah
Superbowl is an event, first and foremost, that benefits youth
who show Simgenetics and secondly provides an enhanced marketing
and promotional avenue for participating breeders.
Superbowl started as a joint idea of Tim Smith, Smith Genetics, Giddings, Texas,
Carlos Guerra, La Muneca Cattle Co., Linn, Texas and Billy Wentz, Wentz Cattle
Co., Olmito, Texas. It soon became a reality with this trio spearheading all
the efforts, coordinating the all volunteer staff and selling the idea to
"The concept is very
simple. Breeders pay $1,000 to be a sponsor for one year. This entitles their
junior customers to then compete for prize monies, awards and scholarships. The
fee includes all animals they have bred or have been purchased from other
breeders and resold to junior exhibitors in Texas,” describes Smith.
In the beginning the
show was held in conjunction with the Belt Buckle Bonanza in Austin and then
Waco, Texas. This is the largest all breed show in Texas in the summer and
attracts several thousands of exhibitors of steers, heifers, lambs, hogs and
goats--and many kids show more than one specie. By combining with this
established and very visible event, the Simmental and Simbrah breeds were
automatically exposed to a wider audience.
The show, from the
beginning has allotted all the sponsor money back to the exhibitors in the form
of buckles, premiums and scholarships. This year more than $35,000 total was awarded
between the two breeds.
“It didn't take long
for the event to catch on with the kids. When you are announcing over a
microphone that the grand champion will receive $1,500 and a buckle and the
reserve grand $1,000 and a buckle, you get their attention,” says Smith adding
that these interested kids would then seek out the sponsors or inquire if
breeders were a sponsor.
Plus the Superbowl has a feature that appeals to
everyone, regardless of the quality of their heifer, how much they paid for it
or if they stand last in class. The Superbowl scholarships are one of the most
attractive features of the program. For each heifer a kid shows, their name is
put into a drawing. At the conclusion of the event, all the kids are called into
the show arena and approximately 25 names, depending on number of sponsors per year, are
drawn and each winner receives a $250 scholarship.
Each kid is only
allowed to win once in that year, but can win the scholarships year after year.
As each name is drawn, the kids and the crowd add to the anticipation and
excitement with cheering and clapping. In addition, showmanship is richly
rewarded. There are six divisions with both breeds competing together. The
divisions are, based on ages 9-18. Exhibitors are recognized ten deep in the
contest, with the top two in each, also receiving buckles. Then an overall grand
and reserve grand showman is picked and this year received $1,000 and $500
the event changed locations and became part of the lineup at the
San Antonio Livestock Show and Rodeo Junior Breeding Beef Heifer
Show. This show provides $10,000 scholarships to each breed champion
and draws heifers from across the state to vie for the educational
”We felt this move would provide a larger number of kids
to compete as almost everyone enters San Antonio. We have many kids who show
multiple breeds and state and nationals shows were sometimes a conflict with the
summer event. The folks at S.A.L.E have been very good to work with and we have
our competitions the day before their Simmental and Simbrah shows with a
different judge of course,” explains Smith.
Many of the sponsors
have been with the event from the beginning and see it as a huge marketing tool.
Their customers want to know if they are going to be a sponsor, so that they
have a chance to compete for generous monies. It can be the difference in a sale
or the prospective customer going somewhere else. “The Superbowl
provides a strong marketing avenue for breeders. Its a real bonus for our junior
customers that they can enter this show and compete for these honors,” adds
"The support of
breeders has made this event really work. We appreciate how year after year
Simmental and Simbrah breeders step up and sponsor. We have been able to
give out over $500,000 and we have touched a lot of lives,” says Smith.
for the 2013 Superbowl are currently being accepted and interested
breeders can contact Smith or Guerra for additional information.
To date over $440,000 has been awarded to Simmental and
Simbrah exhibitors through the Superbowl.
|2012 Champion Simbrah Heifer, exhibited by Victoria Villanueva. She received a buckle and $1,500. Sponsored by La Muneca Cattle Co.
||2012 Champion Simmental Heifer, exhibited by Andrew Holland.The heifer was sponsored by Circle M Farms and Holland received a belt buckle and $1,500.